San Diego, CA — July 24, 2025 — GreenChoice, PBC, the food health and sustainability intelligence company, today announced the formation of its Nutrition Science Advisory Board (NSAB). This board will provide independent oversight and expert guidance to ensure the scientific integrity and growth of its Food GreenScore® and Dietary Health Attributes.

GreenChoice also announced the appointment of Dr. Joy Dubost, PhD, RD, as a founding member of the board. A nationally recognized nutrition scientist and food policy leader, Dr. Dubost brings over 20 years of experience across the food industry, trade associations, and regulatory engagement. She currently runs a scientific consulting firm, NJOY Health & Nutrition, and has led nutrition strategy for the likes of Unilever, Lipton, PepsiCo, and the National Restaurant Association. Her roles have included:

• Global Head of Health Science, Regulatory Affairs & Advocacy at Lipton

• Head of Nutrition, Health & Wellness, North America at Unilever

• Senior Director of Health & Wellness at the National Restaurant Association

• Principal Scientist at PepsiCo

“We’ve worked with nutrition scientists and academic partners since the very beginning, so the Nutrition Science Advisory Board is a natural next step in formalizing our commitment to rigorous research and transparency,” said Galen Karlan-Mason, CEO and Founder of GreenChoice. “We’re thrilled to welcome Dr. Dubost. Her leadership at the intersection of nutrition, regulation, and health policy will be invaluable as we expand our national partnerships and deepen the impact of the Food GreenScore® across the U.S.”

The Food GreenScore® is a comprehensive, evidence-based food scoring system that evaluates products across four dimensions: nutritional quality, level of processing, ingredient safety, and climate footprint. Unlike many labels and other scoring systems that focus only on nutrient content or additives, the Food GreenScore® simplifies healthy choices while offering a holistic and personalized view of how food aligns with shoppers’ health needs and values.

The newly formed Nutrition Science Advisory Board is composed of experts in retail dietetics, medical nutrition therapy, public health, regulatory policy, clinical research, and behavior change. Members will meet quarterly to discuss and review scoring updates, public health and dietary needs, and user experience improvements. Governance is guided by a formal Conflict of Interest Policy reinforcing GreenChoice’s commitment to scientific integrity, objectivity and transparency.

In addition to Dr. Dubost’s leadership across the food industry, she has led policy and external engagement programs with regulatory authorities including FDA, USDA and EFSA, spearheaded nutrition policy initiatives, collaborated with academic researchers globally, supported or authored 10+ scientific papers on nutrition, bioactives, and health outcomes, and played a central role in public-private health partnerships including Michelle Obama’s Let’s Move campaign.

“GreenChoice is advancing a smarter, more transparent food system grounded in evidence and integrity — and I’m proud to support that mission,” said Dr. Joy Dubost. “The Food GreenScore® stands out for its holistic, personalized approach to evaluating food, empowering consumers with science they can trust. As the public health landscape evolves, it’s critical that scoring systems reflect the latest research and earn public confidence. I’m excited to bring my experience across health policy, regulatory affairs, and scientific communications to help GreenChoice continue leading in this space.”

GreenChoice plans to expand the board’s expertise in the future to include sustainability and environmental science advisors as part of its holistic scoring methodology.

Dr. Joy Dubost, PhD, RD

About GreenChoice

GreenChoice, PBC is a leading provider of nutrition and sustainability data and engagement solutions for the grocery industry. GreenChoice gives food retailers instant access to science-based food health and sustainability scores and verified attribute data on over 1 million food products with award-winning shelf-edge and e-commerce plugins to meet consumers' changing health needs and values in-store and online. Google named GreenChoice one of the three “Best Apps for Good” in the U.S. GreenChoice is backed by Katapult and BonBillo Ventures, a member of Tufts Friedman School Food & Nutrition Innovation Council, an FMI Tech Finalist, and a Progressive Grocer GenNext Honoree. To learn more about GreenChoice, visit www.greenchoice.co.

Media Contact:

Warren Mmotlana | 617-855-9025 | <press@greenchoice.co>